Ducks Quack - Eagles Soar.....
A like-minded friend sent me this story this morning. It is a story that I love and haven't read for a very long time. Apply this story to your real estate business (or any business for that matter) and watch your business grow - guaranteed!
What is always so fun is how the right things or people turn up at the right time. Just this morning a few of us were talking about a book that is mentioned in this story "You'll See it When You Believe It" by Wayne Dyer - then this story showed up about an hour later. I knew it was one that needed to be passed on to touch just the right people!
Read on - it's worth it!
No one can make you serve customers well....that' s because great service is a choice.
Harvey Mackay, tells a wonderful story about a cab driver that proved this point.
He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey .
He handed my friend a laminated card and said: 'I'm Wally, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement.'
Taken aback, Harvey read the card. It said: Wally's Mission Statement: To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment. ..
This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wally said, 'Would you like a cup of coffee? I have a thermos of regular and one of decaf.' My friend said jokingly, 'No, I'd prefer a soft drink.' Wally smiled and said, 'No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.' Almost stuttering, Harvey said, 'I 'll take a Diet Coke...'
Handing him his drink, Wally said, 'If you'd like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today....'
As they were pulling away, Wally handed my friend another laminated card, 'These are the stations I get and the music they play, if you'd like to listen to the radio.'
And as if that weren't enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he'd be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts...
'Tell me, Wally,' my amazed friend asked the driver, 'have you always served customers like this?'
Wally smiled into the rear view mirror. 'No, not always. In fact, it's only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day.
He had just written a book called You'll See It When You Believe It. Dyer said that if you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself. He said, 'Stop complaining! Differentiate yourself from your competition. Don't be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.'
'That hit me right between the eyes,' said Wally. 'Dyer was really talking about me. I was always quacking
and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers... The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.'
'I take it that has paid off for you,' Harvey said.
'It sure has,' Wally replied. 'My first year as an eagle, I doubled my income from the previous year. This year I'll probably quadruple it. You were lucky to get me today.I don't sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can't pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.'
Wally was phenomenal. He was running a limo service out of a Yellow Cab. I've probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give the m a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn't do any of what I was suggesting.
Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles.
Ducks Quack, Eagles Soar. Let's Soar Together in Business and Life!
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Do you live in the Phoenix, Arizona area? Are you thinking about making a change in real estate companies? Give me a call at 602-595-8900 or e-mail me.
Let's talk about your marketing strategies - and how blogging is just one way to build your business.
interview 
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The real estate industry is loaded with training courses, gurus and the next 'latest and greatest' way to make your pratice profitable. If I were to ask you how many times have you actually gone home and put the tools to work - what are the odds the answer would be 'slim to none?' I know what I'm talking about, here - I was one of those folks who turned into a seminar junkie my first five years or so in the business, and I had allthe tapes, CDs, and massive books to prove it! Very rarely did I actually follow a specific plan consistently until about 1993. 
like to be treated." The Golden Rule has great application in every area of life, not the least of which is business.
